It has 14 elements, but listed in 15 bullets. That is because many buildings which have elevators have no 13th floor.
So think of the elevator pitch this way - one bullet per floor. It is a moderately slow elevator, so there is time for about 30 characters per.
In the bullets I also address the points brought up in reviewers' comments.
- Lobby - Meet the Local Newspaper of tomorrow.
- Floor 1: - Aggregated and original news from 100's of citizens in area.
- Floor 2: - Led / trained by small team of trained journalist - mentors.
- Floor 3: - More than "local forum" - has pointed editorial voice.
- Floor 4: - Optimized for local breaking news, mobile video, real-time chatter.
- Floor 5: - Digital media rich - social networking-style posting
- Floor 6: - Advertisers part of "the conversation" - reviewable and responsive.
- Floor 7: - Advertorial copy part of the story - but clearly framed as such.
- Floor 8: - Sponsorship by institutions and companies attractive and rewarding.
- Floor 9: - Print summary published as local magazine following digital
- Floor 10: - Print delivery, premium features and recognition to paid subscribers.
- Floor 11: - Start with (or buy) existing local social networking site(s).
- Floor 12: - Develop with minimal investment, a few select "pros" and passionate amateurs.
- Floor 13: - Does not exist.
- Floor 14: - Expand to regional platform but keep each local site intensely local.
- Observation deck.
Allen your elevator pitch confuses me...I know you have a lot of experience with this kind of stuff though. Is this how they do it in real life when companies get together with projects and create elevator pitches?
ReplyDeleteWell that was the long one for last week. I am getting ready to post the short one for this week. This one is more like a real "elevator pitch."
ReplyDeleteTo answer how companies (or salespeople) usually pitch things like this - it is usually a very simple "pitch." You have to start with some warm introduction, either now the person or small talk. The you have a small package of points - 1-2-3 get their interest and introduce - give quick details - summarize and "close" (ask for some commitment).